In an exciting announcement, Brand Finance recently named the CME Group the most valuable stock exchange brand in the world. The company, which is also the fastest-growing exchange, grew 32% to to a value of $1.7 billion, surpassing both the NYSE and NASDAQ.
VSA has worked with CME since 2006, designing and launching numerous projects that position it as a thought leader driving the global financial landscape. This work includes the ideation and execution of the Global Financial Leadership Conference, one of the world’s most prestigious financial events that gathers together top leaders from industry, government and political sectors. Past speakers include Alan Mulally, Condoleezza Rice, the Clintons, and Arnold Schwarzenegger, to name a few.
“This recognition validates all that we have been doing the past several years,” stated Anita Liskey, CME Group’s Managing Director of Corporate Marketing & Communications. “For that, I want to thank our VSA team and partners. We couldn’t do what we do without your efforts. I am thrilled our work together is making such an impact.”
The ranking is proof that in today’s highly competitive world, a strong, design-driven brand can help drastically increase an organization’s tangible value.