Cargill takes on childhood nutrition with VSA-created site

Cargill recently launched an initiative to help food manufacturers find new solutions to address the myriad challenges associated with improving childhood nutrition. The centerpiece to the initiative, Childhood-Nutrition.com, is a content-driven site with frequently updated news articles, publication links, infographics and other resources for Cargill customers to stay up to date on the critically important issue. Cargill engaged VSA Partners to conceive, design and create branded content for Childhood-Nutrition.com.

According to the Centers for Disease Control (CDC), obesity rates among children and teenagers have tripled in the past 30 years. This makes the initiative timely—and Cargill’s efforts to share resources and tools for combatting obesity urgent and widespread. Childhood-Nutrition.com approaches nutrition from a number of angles, looking at specific ingredients like sodium, sugar and fat; and larger issues like food advertising, nutrition criteria and the “fat tax” debate. It provides an aggregated hub for standards and regulations around childhood nutrition from a variety of government and commercial resources—which have never before been available all in one place. It also spotlights a number of Cargill brands and activities that help reduce harmful ingredients and increase healthy ones. With resources aimed at food and beverage manufacturers, schools and parents, Childhood-Nutrition.com shows how this international company is helping formulate healthier food for kids.

Visit the Resource Center for at-a-glance information about the topics discussed at Childhood-Nutrition.com and to sign up for news and updates from Cargill.