Kathy Herwig, VSA Partners’ Associate Director of Content Strategy, recently took part in a listener-driven journalistic experiment from Chicago’s WBEZ radio station called Curious City, which paired reporters with local citizens who sought answers to questions about Chicago. Seeing multiple names for an area Herwig considered moving to, she submitted the question, “Who decides when…
The second annual Moxie Conference was held on Saturday, April 27, at 1871, the non-profit startup incubation and coworking space in Chicago’s Merchandise Mart. It was presented with sponsorship from VSA Partners. The conference was a production of Quite Strong, the all-female creative collaborative based in Chicago that includes VSA Senior Designer Katherine Walker. After the…
Cargill recently launched an initiative to help food manufacturers find new solutions to address the myriad challenges associated with improving childhood nutrition. The centerpiece to the initiative, Childhood-Nutrition.com, is a content-driven site with frequently updated news articles, publication links, infographics and other resources for Cargill customers to stay up to date on the critically important…
VSA Partners’ integrated approach to brand and marketing set the stage for the firm’s appointment as agency of record for four Kraft Beverage brands. VSA is the lead integrated agency of record and digital agency of record for Crystal Light, Country Time and Tang, and the digital agency of record for Kool-Aid. These wins point…
After 30 years of sustained innovation and evolution—from design firm to brand consultancy to digital agency—VSA Partners is breaking new ground again through significant expansion and integration. The result is a new breed of brand and marketing firm that combines best-in-class brand strategy, design, marketing and digital capabilities to serve brand and business leaders facing…
“IBM on Brand,” the first installment of VSA Partners’ “_____ on Brand” series spotlighting best-in-class brands through the words of their visionary leaders, has drawn widespread attention and praise since its release on March 20. “IBM on Brand” traces the roots of the legendary brand to the company’s management of its character, with narration provided…
The fourth edition of Alina Wheeler’s seminal book on branding, Designing Brand Identity: An Essential Guide for the Whole Branding Team, was published recently. Alongside dozens of new case studies and interviews, the new edition discusses the latest trends in branding and includes brands’ uses of emerging media, strategies and technology. This edition features VSA Partners’…
Where do designers in the middle of their careers go to make the professional leaps they’re seeking? The Comradery is a new Chicago-based program that teaches creative professionals new skills and knowledge in areas that today’s designers need to master. Co-founded by designer-educator-entrepreneurs Erin Huizenga and Deborah Alden, The Comradery hosts small-group workshops around Chicago featuring experts…
The eQ Journal, a free publication from Sappi Fine Paper North America, spotlights a wide range of sustainability issues and practices. Issue 5, “Rethinking Recycling,” published this month, presents a number of topics educational for readers, including single stream recycling, municipal solid waste, post-consumer waste and recycled fiber. The journal is designed by VSA Partners, another component…
The website for the law firm Foley & Lardner LLP has been nominated for a 2013 Webby Award in the Websites: Law category. Designed and developed by VSA Partners, the site features unique panels that showcase distinct stories and parallax design to provide a more engaging experience for visitors. See all of this year’s nominees at webbyawards.com and vote for your…
