The annual BayesiaLab Conference brings together pioneers in the field of Bayesian analysis, a statistical technique that’s catching on in the data world because it can uncover surprising relationships. This year’s plenary speakers include VSA’s own Charles Hammerslough, PhD, Associate Partner and Director of Data Science. We caught up with Charlie one week before the event to learn more about Bayes Networks and how VSA is harnessing them to clarify marketing complexities.


VSA’s latest brand identity work for Northern Trust has been honored by the Society of Typographic Arts in the 2016 STA100 list. The new system includes a refreshed brand positioning and identity, which has helped to shape Northern Trust’s latest marketing initiatives.


YWCA has teamed up with VSA Partners to shout its mission louder than ever before. The new campaign, titled “Without the ‘W,'” stresses the vital role women play in communities and questions the ‘traditional’ non-profit business model.