News


VSA was honored to appear on The Profit with host and business mogul Marcus Lemonis. The episode featured Marcus’ latest investment, Ashtae Professional Haircare Products, and he turned to VSA to help give the company an entirely new brand expression system.


Online home furnishings and décor retailer hayneedle.com has launched its first-ever national campaign. In an industry crowded with value-first messaging, hayneedle.com aims to disrupt category norms by reigniting the meaning of ‘home.’


This afternoon, the AIGA announced a list of national board of directors members for 2017. Among the announced members is Dana Arnett, Founding Partner and Vice Chairman of VSA, who will serve as the 2017 president-elect of the organization.


This month, VSA Partner and Technology Practice Lead Cory Clarke and Director of Technology and Product Management Tobi DeVito will host a post-professional workshop on Agile brainstorming at the Toronto outpost of the Miami Ad School.


Partner and Technology Lead Cory Clarke will lead a discussion at SXSW Interactive for the second consecutive year. This time, his panel will explore a new landscape in the marketing world: Business to Automaton marketing. Prior to his presentation at the conference, we were eager to learn more about this somewhat sci-fi topic.


As CME Group’s agency of record, VSA is proud to have a uniquely strong relationship with the world’s leading stock exchange brand. Partner and Client Engagement Lead Jeff Walker of VSA and Anita Liskey, Managing Director of Corporate Marketing at CME Group, sat down with AdForum to shed light on what has kept this partnership strong since it began in 2006.


The brand’s most recent marketing efforts focus on the love that gives Borden® Cheese its superior quality—with a little help from the “Queen of Facebook Live”. The integrated campaign features TV, social and digital efforts centered around the tagline “Love. Always an Ingredient”.