VSA Partners and Caterpillar, Inc. have taken the global reputation campaign, originally launched in 2006, to a new level and broader audience with the launch of “The World in Progress” Web site. This highly-engaging site is just the beginning of the moves this campaign will be making online in an effort to refocus Caterpillar’s strong reputation from what it makes, to what it makes possible. The stories are captured in videos which showcase Caterpillar status as a global, environmentally-conscious and technically innovative company.


Launch Web site

The VSA team traveled around the world, from China and Africa to South America, to document the ways in which Caterpillar's work has impacted the quality of life and standard of living for millions of people. Whether it’s turning methane gas into clean energy to power local schools, businesses and hospitals in China, or creating a technician-training program to offer bright, young Ecuadorian students the chance to escape the cycle of poverty, the Web site vividly brings to life all the ways Caterpillar is working to keep the world in progress.



In addition to the videos, the site is enhanced with fun, interactive maps, 3D diagrams and stunning photo galleries that further bring to life the richness of these stories.



The site was specifically designed to accommodate more and more stories over time enabling Caterpillar to continue to share the progress they make possible for many years to come.

VSA has a five-year relationship with Caterpillar, and moving forward we will continue to provide Caterpillar with strategic guidance, design direction and web expertise.

April 04, 2008