Ideas


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Each year, the ANA Brand Masters brings together the industry’s top professionals to discuss the trends and changes of today’s marketing world and share insights from valuable brand experiences. Drawing insight from some of the most successful brands around the globe, here are VSA’s top four takeaways from this year’s conference.


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Last week, VSAers Carrie Richardson and Evan Thompson escaped the Chicago winter and attended the Creative Leaders Retreat in Scottsdale, Arizona. The two had the opportunity to engage with some of the industry’s leading creative talents and discuss the ins and outs of what makes a great Creative Director (and a happy team).


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Copyright is one of the most highly-visible subjects in the advertising world, with each country’s law remarkably different than the next. VSA’s legal counsel Kristin Lingren explores one aspect of copyright law around the world—the law of moral rights—as contributor to the legal treatise Moral Rights. Following the book’s recent release, we decided to sit down with Kristin to hear more about this topic and how it has influenced her work.


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In the conference’s 50th year, CES 2017 brought countless impressive gadgets and gear to the table in Las Vegas. Alongside 170,000 other tech revelers, VSAers Tobi Devito and Ara Berberian experienced the world’s leading innovations. Here’s a little of what they learned.


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In a world where there’s constantly pressure to “produce, produce, produce,” it’s important to stop and reflect on the special people, places and things that actually drive our creativity. Whenever possible, we like to sit down with one of our creative minds at VSA to find out what inspires them. Today, VSA Executive Assistant Emily Little sheds light on the four things that inspire her and help her do what she does.


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This weekend, VSA Partner and Technology Practice Lead Cory Clarke will help lead the SEGD Xlab conference, where he will share insight and projections for new developments in the digital interactivity space. In preparation for the event, we sat down with Cory to learn a bit more about these upcoming changes.


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The MIMA Summit’s 15-year anniversary brought together top thought-leaders and marketers from across the Midwest. Discussion of current and future trends in data, content, design and digital mix left attendees feeling ready to take on marketing in 2017 and beyond. Read VSA’s top four takeaways to catch a glimpse of what was shared at the event.


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In a world where there’s constantly pressure to “produce, produce, produce,” it’s important to stop and reflect on the special people, places and things that actually drive our creativity. Whenever possible, we like to sit down with one of our creative minds at VSA to find out what inspires them. Today, VSA Director of UX Architecture Ara Berberian sheds light on the four things that inspire him and help him do what he does.


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Advertising and media insiders will descend upon New Paltz, New York this week, where Associate Partner and Director of Digital Strategy, Nick Cavet will moderate a panel around TV measurement tactics. The discussion, titled “The Numbers Game: Measuring TV 2.0″, will examine the current and future state of TV measurement, as part of MediaPost’s TV Insider Summit. In anticipation of the event, Nick shares his thoughts on key insights from the future of programmatic television media planning and buying.


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Known as one of the largest yearly gatherings of industry professionals, Advertising Week in New York offers valuable insight at every event. Take a look at VSA’s top three takeaways from this year’s conference!