Ideas


CES is a always a whirlwind of gadgets and people and brands, and can be overwhelming for even the most seasoned of marketers. Following the show, we rested up and regrouped to compile a recap of the most hot-button topics at this year’s event.


What to Expect from CES 2018

The world’s largest electronic show is here, and has attendees in major anticipation of 2018’s coolest new gadgets and technologies. To help break through the clutter, we’ve compiled a list of the four top—and most important—trends at CES this year.


In the coming year, it will be harder than ever before for brands to distinguish where their marketing investments will prove successful. With new technologies and marketing practices emerging every day, we asked some of our experts where brand should place their bets in 2018.


As launch dates draw nearer and time ticks by quicker, it’s often all too easy for previously diligent User-Centered Design (UCD) practices to slip through the cracks. Director, Technology and Product Management, Tobi DeVito offers key measurements for ensuring the user stays front-and-center throughout each step of the technology development process.


Challenger brands, like Airbnb, Warby Parker and more, are popping up left and right these days, and are prepared to take the big dogs head-on. And while some of these challengers find themselves wildly successful, other simply flop. Familiar with helping these disruptive new-comers thrive, Senior Strategist Kendall Baird explores three strategies to emerge successful as a challenger brand today.


When tasked with designing a product that needs to serve numerous peoples’ needs, how do you approach it? Director, Experience Architecture David Roth dives into designing for multiple audiences and the questions we should ask to guide our approach.


The world of startups is messy, and often times the chaos can overshadow key factors that contribute to overall success. Having deep experience in startup development through brand, Creative Director, Writer, Bill Maday and Associate Partner, Strategy, Nirali Rodriguez dive into how a strong brand vision sets businesses up for success from the start.


The way interaction designers work, how they learn the latest trends, and how their work is delivered is constantly evolving. Eager to hear his take on what it takes to start a UX/UI career, we asked Scott Theisen, Associate Partner, Interaction Design at VSA, what he believes are the keys to success.


Today, many affluents have found themselves searching for different ways to cope with the guilt that surrounds their lifestyles. Wether by hiding price tags or avoiding money conversations altogether, the way the world views wealth (and the way the wealthy view themselves) is changing. Partner, Strategy Lead Patrick Palmer explores the new innovative ways that today’s affluent individuals are investing their money to alleviate this guilt.


With the holidays just around the corner, brands will be competing for high-value screen time and consumer attention. How can such brands distinguish themselves amongst all the noise of this season? Four of VSA’s marketing professionals offer their advice for increasing holiday sales this year.