Ideas


Challenger brands, like Airbnb, Warby Parker and more, are popping up left and right these days, and are prepared to take the big dogs head-on. And while some of these challengers find themselves wildly successful, other simply flop. Familiar with helping these disruptive new-comers thrive, Senior Strategist Kendall Baird explores three strategies to emerge successful as a challenger brand today.


When tasked with designing a product that needs to serve numerous peoples’ needs, how do you approach it? Director, Experience Architecture David Roth dives into designing for multiple audiences and the questions we should ask to guide our approach.


The world of startups is messy, and often times the chaos can overshadow key factors that contribute to overall success. Having deep experience in startup development through brand, Creative Director, Writer, Bill Maday and Associate Partner, Strategy, Nirali Rodriguez dive into how a strong brand vision sets businesses up for success from the start.


The way interaction designers work, how they learn the latest trends, and how their work is delivered is constantly evolving. Eager to hear his take on what it takes to start a UX/UI career, we asked Scott Theisen, Associate Partner, Interaction Design at VSA, what he believes are the keys to success.


Today, many affluents have found themselves searching for different ways to cope with the guilt that surrounds their lifestyles. Wether by hiding price tags or avoiding money conversations altogether, the way the world views wealth (and the way the wealthy view themselves) is changing. Partner, Strategy Lead Patrick Palmer explores the new innovative ways that today’s affluent individuals are investing their money to alleviate this guilt.


With the holidays just around the corner, brands will be competing for high-value screen time and consumer attention. How can such brands distinguish themselves amongst all the noise of this season? Four of VSA’s marketing professionals offer their advice for increasing holiday sales this year.


It’s no secret that project managers are required to wear numerous hats in their every day work life—account managers, accountants, proofreaders and resource managers to name a few. To best serve both clients and his teams, Project Manager David Forbert takes a hands-on approach, learning the tools of his colleagues’ trade on his own. Read his opinion on what PMs can gain from adopting a “Swiss Army PM-entality.”


The annual Brand New Conference brings together hundreds of designers and creative minds from across industries. This year, VSAers who attended found new inspiration and affirmation in exploring designs that take a risk, yet stay true to the brand first-and-foremost (and all the while still maintaining a healthy work/life balance). Here are some of their top takeaways from the event.


In a world crowded with marketing and advertising, it’s more important now than ever before to understand what your brand can offer to the right consumer. Co-authors of The Activation Imperative William Rosen and Larry Minsky explore what brand activation means for brands and consumers in a piece recently highlighted in The European Business Review.


Marketers have developed distinct strategies and tactics for B2B and B2C selling scenarios, based on the unique decision-making processes each audience takes throughout the path to purchase. However, at the intersection exists a hybrid model—B2B2C—businesses who sell and market their goods and services to businesses who sell and market those goods and services to end consumers. A fragmented audience like this provides a further distinct set of challenges when building, managing and communicating the value of brands. In this piece, Doug Gallow elaborates on a few important considerations in marketing in the complex B2B2C landscape.