As launch dates draw nearer and time ticks by quicker, it’s often all too easy for previously diligent User-Centered Design (UCD) practices to slip through the cracks. Director, Technology and Product Management, Tobi DeVito offers key measurements for ensuring the user stays front-and-center throughout each step of the technology development process.
Challenger brands, like Airbnb, Warby Parker and more, are popping up left and right these days, and are prepared to take the big dogs head-on. And while some of these challengers find themselves wildly successful, other simply flop. Familiar with helping these disruptive new-comers thrive, Senior Strategist Kendall Baird explores three strategies to emerge successful as a challenger brand today.
The world of startups is messy, and often times the chaos can overshadow key factors that contribute to overall success. Having deep experience in startup development through brand, Creative Director, Writer, Bill Maday and Associate Partner, Strategy, Nirali Rodriguez dive into how a strong brand vision sets businesses up for success from the start.
The way interaction designers work, how they learn the latest trends, and how their work is delivered is constantly evolving. Eager to hear his take on what it takes to start a UX/UI career, we asked Scott Theisen, Associate Partner, Interaction Design at VSA, what he believes are the keys to success.
Today, many affluents have found themselves searching for different ways to cope with the guilt that surrounds their lifestyles. Wether by hiding price tags or avoiding money conversations altogether, the way the world views wealth (and the way the wealthy view themselves) is changing. Partner, Strategy Lead Patrick Palmer explores the new innovative ways that today’s affluent individuals are investing their money to alleviate this guilt.