Ideas


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Companies across all industries go through mergers—they’re one of the largest, most inherently transformative changes a business can ride through. These changes spur sink-or-swim situations, question your brand and provide a pivotal time for how your brand communicates and acts. With this in mind, this article provides guideposts on how to communicate during a merger.


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Today, a lot of websites look the same. Whether it’s similar brands using the same stock imagery, having the same layout or identical voices, it’s becoming difficult for brands to be distinct. In order to create a site with personality, we’ve put together keys to creating an authentic digital brand.


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The more technology advances, the more purchase-making power consumers are readily delegating to bots. As such, through robo-trading, recommendation engines and virtual personal assistants, a new realm of marketing has begun to emerge: Business to Automaton. In other words, the robot overlords are coming—And they have credit cards. In this piece, Partner and Technology Lead Cory Clarke explores the implications of this new, somewhat sci-fi, consumer.


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This year, SXSW was rampant with wild event marketing installations, emerging technology and up-and-coming new brands. While any marketer would be overwhelmed, the 11 VSAers in attendance were eager to soak up every session possible. Their biggest takeaways: AI, design and the new consumer will indefinitely change the marketing game.


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At World IA Day 2017, Ara Berberian, VSA’s Director of Experience Architecture, led a conversation that diverged from the usual nuts-and-bots discussions around the Information Architecture landscape: Merchandising in the Age of Invisible UI. Exploring the issues and opportunities this new realm of shopping holds, Ara shares with us four ideas marketers should keep top-of-mind as merchandising migrates further away from traditional expectations.


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Each year, the ANA Brand Masters brings together the industry’s top professionals to discuss the trends and changes of today’s marketing world and share insights from valuable brand experiences. Drawing insight from some of the most successful brands around the globe, here are VSA’s top four takeaways from this year’s conference.


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Last week, VSAers Carrie Richardson and Evan Thompson escaped the Chicago winter and attended the Creative Leaders Retreat in Scottsdale, Arizona. The two had the opportunity to engage with some of the industry’s leading creative talents and discuss the ins and outs of what makes a great Creative Director (and a happy team).


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Copyright is one of the most highly-visible subjects in the advertising world, with each country’s law remarkably different than the next. VSA’s legal counsel Kristin Lingren explores one aspect of copyright law around the world—the law of moral rights—as contributor to the legal treatise Moral Rights. Following the book’s recent release, we decided to sit down with Kristin to hear more about this topic and how it has influenced her work.


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In the conference’s 50th year, CES 2017 brought countless impressive gadgets and gear to the table in Las Vegas. Alongside 170,000 other tech revelers, VSAers Tobi Devito and Ara Berberian experienced the world’s leading innovations. Here’s a little of what they learned.


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In a world where there’s constantly pressure to “produce, produce, produce,” it’s important to stop and reflect on the special people, places and things that actually drive our creativity. Whenever possible, we like to sit down with one of our creative minds at VSA to find out what inspires them. Today, VSA Executive Assistant Emily Little sheds light on the four things that inspire her and help her do what she does.