After nearly three decades of collaborating with Harley-Davidson, VSA has transformed its relationship with the world’s most iconic brand by launching an integrated campaign for Blackline, a new bike within Harley’s Dark Custom family of motorcycles.
Click to watch Harley-Davidson “Blackline” Brand Video
Click to watch Harley-Davidson “Blackline: Dark Custom” :30 Spot
Over the years, VSA has successfully communicated the essence of the Harley-Davidson brand to investors, employees, dealers and consumers. Answering the brand team’s challenge, we took our Harley partnership to a new level with Blackline, aligning a powerful range of digital, print and broadcast elements to launch the product. And, as if one breakthrough wasn’t enough, Harley-Davidson simultaneously asked us to take on an integrated marketing campaign for their new Black Label apparel collection. With these two campaigns, darkness has dawned.