USAA, a leading financial and insurance provider to the military and their families, engaged VSA to create the content strategy and editorial design interface for their new iPad app.
Following on the heels of their highly rated iPhone app and other mobile innovations that gained recognition for industry-leading functionality and transaction capability, USAA desired to deepen engagement with its members with an even more comprehensive iPad application. The experience advances this unique relationship by combining emotive storytelling and advocacy content with a simple, intuitive set of functional tools for financial and personal policy management. VSA strategized to develop various levels of content fidelity, developed design and creative interface experiences, and collaborated with their development team to bring the app to market.