Even after a tumultuous year, particularly for financial services companies, USAA had a proud story to tell its members. Thanks to strong leadership, the organization still enjoyed positive results. And it did so while remaining true to a central brand pillar: doing the right thing.
VSA designed a multifaceted annual report experience, combining a print report with an online experience featuring several short films. Each film told a story of USAA employees and members encountering a chance to do the right thing and doing so, conveying this cultural strength in an emotional and compelling manner.
Visit the site at: www.usaareporttomembers.com