With the launch of the P&G 2010 online annual report, the company is taking a significant digital step forward in giving P&G stakeholders a clear and complete picture of the company, and demonstrating progress against its Purpose-inspired growth strategy.
P&G CEO Bob McDonald has placed Purpose at the center of his leadership agenda as a means to inspire and unleash new levels of business and organizational performance. The company’s three-part Purpose-inspired growth strategy to serve more consumers in more parts of the world more completely is now being successfully executed, and the human benefits of the strategy are told in the online report through videos of consumers. In personal, household scenes captured from Delhi to San Francisco, P&G consumers demonstrate how their lives have been touched and improved by P&G. (The individual videos can be found at the links below.)
Visit the site: P&G 2010 Online Annual Report