The strategy for the corporate site was threefold: provide clarity around Sappi’s leadership and innovation in the complicated paper industry; educate key audiences on Sappi’s commitment to environmental sustainability and responsibility; and inspire audiences to take pride in the Sappi paper they are using all through a rich user experience.
To reflect Sappi’s global leadership and expertise, much of the content is designed to educate customers on everything related to the paper industry from the life cycle of paper to choosing the right paper for a particular project. Convenient tools such as a “paper calculator” take the guesswork out of decisionmaking by helping customers make informed purchases based not just on paper stock, but also cost and carbon footprint.
Visit the site at: www.sappi/northamerica.com