Called 24-7designheaven.com, the site offers designers an online destination for inspiration and socialization, and allows Sappi to reach this key audience without appearing promotional or intrusive.
Based on the recently released Movable Type 4 platform and using the Community Server plug-in, the blog encourages participation from its readers by allowing gallery submissions, voting and sharing, in addition to standard blog features. VSA designed the look and feel to be engaging, interactive and more appealing to graphic designers than the templates found in typical blogs.
SFPNA was cautious not to overtly promote its involvement in the blog to avoid alienating a sensitive audience and diminish the democratic quality of the blog. However, as the sponsor, SFPNA’s involvement is visible to readers. This openness with users—striking the right balance between commercial and community interests—allows SFPNA to be seen as a thought partner to graphic designers and to open a channel for learning more about their needs.
Visit the site at: www.24-7designheaven.com