P&G’s purpose-inspired growth strategy calls on the company to touch and improve the lives of consumers everywhere. VSA’s reinvention of the P&G site was designed to tell this story with emotional power.
This site recently garnered a top ten ranking from the Financial Times/Bowen Craggs Index of Website Effectiveness. VSA is agency of record for P&G.com.
VSA worked to completely re-imagine the site, shifting from a news and document repository to a rich narrative storytelling that demonstrates key P&G initiatives worldwide. Both the content and experience itself highlight P&G’s strength in innovation, its leadership and its iconic brand portfolio.
Visit the site at: www.pg.com