VSA combined the celebrity of two international recording artists (Fergie of the Black Eyed Peas and Wyclef Jean) and the street cred of three up-and-coming L.A.-based bands to help launch ROKR, the newest music and multimedia phone from Motorola.
Your music. Your terms. Your story. Print advertising and point-of-sale materials featuring this idea showcased photography by Norman Jean Roy and communicated personalization and key product features: FMShare, SongID and ModeShift.