By 2050, the balance of the world’s population will reside in urban areas. To help leaders everywhere see, understand and address this massive shift to urbanization, IBM created a global, interactive dialogue called Smarter Cities.
The three Smarter City Forums so far in Berlin, New York and Shanghai have involved more than 500 world leaders. From the conceptualization of the initiative through its wide-ranging deployment, our work helped shape the brand and participation experience and convey how intelligence is being used and infused into the way our cities work.