Matt Herlihy, a strategist for VSA Partners, has joined AIGA Chicago in the leadership role of Editorial Co-Chair.
This is a three-year commitment by Matt who will be helping AIGA Chicago express the group’s goals, initiatives and values with a clear Chicago-focused tone and attitude. Matt will help ensure that the unique character of the Chicago chapter shines through while remaining aligned with the goals and values of the national AIGA organization.
“AIGA Chicago is reaching beyond self-identified ‘designers’ as we broaden our appeal and reach out for new members,” says Herlihy, who came to VSA Partners via his background with brand strategy and has contributed his thinking to initiatives for GE and P&G.
For more information on AIGA Chicago, www.aigachicago.org