As the largest national specialty golf retailer, Golf Galaxy has a prominent position in reaching the most avid golf consumers.
VSA has been working with Golf Galaxy over the last two years to refine its brand strategy and positioning, reaffirm its values and value proposition, and re-establish its brand identity and character. As a new golf season approached, VSA unveiled this work via the company’s premier Buyer’s Guide, designed and produced to capture their leadership position in helping golfers get the most out of their game. The Buyer’s Guide brings a refined approach to advocacy, instruction and guidance to help customers gain the right knowledge and find the right equipment to look, feel and play their best. This premium approach has more appeal to the enthusiast golfer than a traditional catalog approach, helping give customers a new level of confidence in an otherwise intimidating sport. VSA’s brand system is influencing all aspects of Golf Galaxy’s communications — from e-commerce, direct, advertising, and other specialty sponsorships.