To capture the passion for flight that the team from GE Aviation shares, VSA followed them to AirVenture, the annual aviation celebration held in Oshkosh, Wisconsin.
The stories that were filmed capture how the innovations that come out of GE’s aviation business aren’t just pie in the sky. They have grassroots beginnings evident in the enthusiasm of everybody, whether people are at work or play. Given the green light to innovate within this feature,VSA accomplished some firsts for GE.com: widescreen video, video chapter markers and wallpaper downloads, plus social networking features with Flickr, Facebook and share-with-a-friend postcards that allowed the team to capitalize on the viral popularity of the subject matter.
Visit the site at: www.ge.com/innovation/airventure