As part of GE’s greater employee appreciation initiatives, the Meet GE site is a place where employees share video and audio clips that demonstrate how their actions drive GE’s technology, innovation and globalization efforts.
The main storytelling device is the employee business card, which serves the same function on the site as it does in real life—to introduce the names, faces and stories of GE employees. A dozen hands were photographed and animated to allow users to interact with the featured videos.
While the site itself is designed to celebrate user-generated content, the focus behind the scenes is content management and distribution as new entries are posted automatically and shared on demand. GE’s new online video platform, Bright Cove, was used to create a standardized, custom video player for Meet GE that allows videos to be sorted through multiple filters and posted to social networking sites.
Visit the site at: www.meetge.com