Through years of partnership with GE’s healthcare business, VSA has been challenged to create and maintain a brand system to match the sophistication of our client. VSA’s work has reached every facet of the business, maintaining a distinct core identity while evolving with expanding offerings.
VSA has applied elements of the GE Healthcare system to everything from advertisements and print collateral to large-scale event booths and outdoor video signage. Behind the scenes, it’s rigorously defined and painstakingly executed—but to GE Healthcare and its customers, it’s simply a consistent, intuitive and elegant expression of a respected brand.