GE’s ecomagination commitment was inspired by a global need for more environmentally friendly technology—but GE was equally motivated by the commercial opportunity behind the resulting products. So they engaged VSA to create a visual expression that would tell both sides of the story.
The launch campaign combined the natural and commercial in a visually striking way, demonstrating similarities between GE products and the natural world. Since then, VSA’s continued to evolve the look of ecomagination to suit the initiative’s changing needs across multiple vehicles.