Anytime you swipe your debit or credit card, there’s a good chance your purchase is being cleared using First Data systems. They’re the most important company in financial services you’ve never heard of.
Which is exactly what VSA set out to change. The team worked closely with First Data to reposition the organization as a leader in electronic commerce, consolidate dozens of sub-brands into a single program and craft a new visual identity that reflects First Data’s true dynamism. The result has reinvigorated the brand, catapulting it far beyond its competitors.