A few years back, VSA collaborated with long-time client, Sappi Paper, to create a more robust positioning for their sustainability efforts.
The result was eQ. In the last few years, the primary vehicle for eQ has been a semi-annual print journal. This year, VSA launched a more dynamic and interactive expression of eQ.
The eQ microsite houses all of the eQ Journals, white papers around sustainability, an interactive eQ Tool and eQ blog, as well as a series of videos that bring to life the environmental efforts of Sappi. The intent is to continue to populate the site with highly topical and engaging information around sustainability—emboldening Sappi’s environmental leadership in the paper industry.