Within colehaan.com, VSA conceived and designed a microsite based on “The Inspired Life,” a campaign for Cole Haan’s spring 2010 collection.
The imagery celebrates family, friends, art, nature, community, competition, adventure and love—the forces that drive and color our lives. Photographer Todd Selby was invited to cast, photograph and interview a group of people he found inspiring. Selby described his cast as follows: “James Bond started the store Undefeated, which is one of the most progressive and interesting stores in L.A. Jonny Knapp had a really great pop-up store called the Corner Store Cooperative in Bellport, New York. Nicola Vassel is the gallery director of Deitch Projects. Maria Sharapova is a tennis champion who is also very good at badminton…” The campaign portrays these unique individuals, wearing Cole Haan. Subjects were shot in natural environments, producing a campaign revealing real-life interests and style.
Visit the site at: www.colehaan/theinspiredlife