Supporting the introduction of Cole Haan’s spring 2010 products, VSA created a catalog, print ads and wild postings around New York City.
“The Inspired Life” campaign was a depiction of ideas from interesting individuals, captured by the photography of Todd Selby. The campaign ran in Vogue, New York, InStyle, GQ and Men’s Health. Living an inspired life is the ultimate individual sport. VSA set off with Selby to capture Cole Haan shoes in action, worn by interesting individuals. Following the catalog launch, sales were up significantly.