As part of a global marketing initiative, VSA developed a new television campaign, “How the World Advances” to illuminate the vital role CME Group’s products and services play in the global economy.
Given the magnitude of the promise as well asCME Group’s global customer base, television was added to the current media mix to help increase awareness overall as well as better position CME as the world’s leading derivatives marketplace. Filmed on location throughout the United States, Europe, and Asia, the commercial is currently running on Bloomberg TV, CNBC, Fox Business Network and the Golf Channel.