As VSA worked with CME Group to reinvent its brand, an important project was to explain the industry and CME Group’s key role through the company’s new visitor center.
Explaining the intricacies of financial futures and derivative products to audiences ranging from middle-school tour groups to international dignitaries required a delicate balance between entertainment and education. With tongue in cheek and brand in mind, this video explains CME Group’s vital role in the global economy and tells the intricate story of economic risk in simple, tangible terms.