As a cornerstone of its new integrated marketing campaign, “How the world advances,” VSA created a 90-second video that brings to vivid life the critical role CME Group is playing in unlocking opportunity by helping its customers mitigate risk.
The video provides a much deeper dive into the myriad of ways in which CME Group helps market participants manage the risk they face. For example, we see how “airlines can fly more flights because they can hedge the price of fuel,” and how “farmers can plant more crops by locking in future prices.” As a visual thread, the video uses “signs” that were either digitally created or found within a scene to serve as a metaphor for all the ways CME Group helps to direct its customers toward opportunity.