VSA Partners

Since 1916, Wilson Golf has been a venerable name among avid golfers. But over the last two decades, its market share has shifted to more aggressive competitors and larger brands. VSA was hired to reinvent and redeploy one of its most revered brands, Wilson Staff, from the ground up. The team started with the brand’s identity and worked through the entire customer experience. By honoring and reinventing Wilson Staff’s 90-year legacy, the relaunch has helped focus, align and motivate the sales force and inspire new consumer confidence in one of golf’s most esteemed brands.