General Electric

VSA entered its relationship with GE at a transforming moment in the company’s history the end of the Jack Welch era and the beginning of the tenure of his successor, Jeff Immelt. New leadership brought a new way of speaking, thinking and acting. In the transition and every year since, VSA has rearchitected GE’s communications platform to reflect the company’s new spirit and strategic direction.

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Posted: June 27th, 2011
 

Need a refinery plant? You’re gonna need a heavy wall reactor too, while you’re at it.

When GE Energy realized that the sum of their energy businesses really was worth more than the pieces, they ...More

Client: General Electric

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Posted: June 2nd, 2011
 

An Extremely Surprising MRI Launch

Long plagued with a reputation as generating subpar clinical images, MRI systems designed exclusively for scanning the extremities have hardly ...More

Client: General Electric

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Posted: October 29th, 2010
 

VSA Creates Reagan Documentary for GE

In advance of the Ronald Reagan Centennial in 2011, GE engaged VSA Partners to create a documentary film portraying Reagan’s ...More

Client: General Electric

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Posted: April 27th, 2010
 

MeetGE.com

As part of GE’s greater employee appreciation initiatives, the Meet GE site is a place where employees share video ...More

Client: General Electric

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Posted: April 24th, 2010
 

GE Healthcare brand system

Through years of partnership with GE’s healthcare business, VSA has been challenged to create and maintain a brand system to ...More

Client: General Electric

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Posted: April 18th, 2010
 

GE.com: Nanotechnology

Nanotechnology was an opportunity for GE’s Global Research Center in Niskayuna, N.Y., to present the potential of its ...More

Client: General Electric

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