VSA Partners

Converse enlisted VSA to make the brand relevant to modern consumers. A once distinct and powerful image had eroded, relegating Converse to a low-price commodity brand. In addition to recentering the brand, VSA’s worked with Converse on advertising, packaging, product launches, trade and retail support. The company upgraded and expanded its retail footprint, connected with a new generation of loyalists and become the fastest-growing retail brand in the Nike portfolio.