Argo Tea cafés needed to create a clear guest experience, visible messaging and drive trial of the company’s signature concoctions.
VSA worked directly with the café’s founder and CEO to create a universal system of in-store materials that consistently and compellingly communicate the pleasure of Argo Tea offerings. VSA collaborated with Argo Tea on the design of retail menu boards, as well as the creation of its first freestanding café kiosk (“Teaoskâ€) at the University of Illinois Medical Center. The team developed in-store posters, cups and loose tea packaging, all communicating the fresh, seasonal nature of “Argo Originals.”
The Argo Tea packaging incorporates clean graphics, original materials, a sophisticated, international feel and witty messages. Argo operates six stores and is poised to grow nationally, with clear operating guidelines for store communications and customer experiences.