To compete with well-established consumer tea products at premium grocery stores, Argo needed to create strong shelf presence for its new ready-to-drink line.
To reflect the aesthetic and ethos of Argo’s retail cafés, and drive awareness and trial, VSA developed a distinctive label, bottle and cap design. In the initial weeks following the product launch, orders of Argo Tea at retailers like Whole Foods and Dean & DeLuca were over five times the case volume of similar product introductions.