When you combine the technology prowess of Google and First Data with the retailing reach of MasterCard and CitiBank, you get Google Wallet, a buzzworthy mobile app that VSA is helping bring to merchants.
Google Wallet represents next-generation financial transactions for consumers and merchants alike. This virtual wallet, available as an Android app, makes payments a logical extension of consumers’ mobile lives, enabling their transactions to become faster and easier, and making retailers’ promotions, loyalty and visibility stronger. In the future, the contents of traditional leather wallets—credit cards, promotional offers and coupons, loyalty and gift cards—will make their way to mobile devices. At the leading edge of this shift are First Data and its partners in Google Wallet, one of the first and most significant virtual wallet offerings to date.
First Data provides the technology backbone for payment transactions for financial institutions, merchants and their consumers worldwide, and has collaborated with VSA for more than a decade to advance their brand strategy, build their digital presence and tell their ever-evolving story through its digital presence and Web content. For Google Wallet, First Data approached VSA to promote the breakthrough to small merchants in select markets. VSA collaborated with the First Data sales team to create targeted promotional sites, messaging and a video series designed to inform and attract merchants to the Google Wallet technology. The videos are available online (http://www.empsebiz.com/googlewallet/why-accept-google-wallet.php) and provided to the First Data salesforce via their Nexus S smartphones. The promotional sites can be found at http://www.empsebiz.com/googlewallet/index.html and http://www.empsebiz.com/googlewallet/launch/.