Long plagued with a reputation as generating subpar clinical images, MRI systems designed exclusively for scanning the extremities have hardly been seen as innovative.
That’s all changed with GE’s introduction of the Optima MR430 — the first dedicated extremity MRI system with the power of a full-body MRI. VSA worked with GE to craft a messaging platform that framed this advance in terms of its extremely compelling features and their surprising benefits. Then, in addition to traditional tactics, we developed a native iPad app for GE’s sales force. With interactive modules comparing the system to traditional MR, videos, user testimonials, and a unique ROI calculator that lets a buyer see how surprisingly quickly the MR430s can pay for itself, the app has become a critical part of the sales process.