VSA created a book that honors the lives and life experiences of 20 original American Express cardmembers.
As part of the company’s 50th anniversary in 2008, and in conjunction with online cardmember storytelling, this commemorative book was presented by American Express as a gift to 16,000 of its charter cardmembers—the early adopters and loyal customers of its card services. Through these stories, this book captured the role of American Express in 20 unique lives.