Sea Ray Microsite

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The activation plan for Sea Ray’s L-Class included a marketing microsite hosted within the searay.com domain. The site promoted not just the product but also the design principles that led to the realization of the new luxury yacht. The site’s features directed prospective buyers to consult an available Sea Ray “concierge” and to download an app that provides an interactive demo of the boat.

Client:
Sea Ray
Capability:
Digital
Industry:
Auto & Motor Vehicle