Sea Ray Brand Strategy, Launch & Architecture

VSA orchestrated Sea Ray’s introduction of a complete new line/class of boat, their first-ever entry into the luxury category. The L-Class launch bridged Sea Ray’s heritage of innovation and leadership with high-touch lifestyle to resonate with the needs and wants of the large-yacht buyer. The new brand originated in a 360-degree, research-based view of the customer and a detailed map of the buying journey. From there, VSA developed a brand positioning, architecture and identity, as well as a multichannel activation plan.

Client:
Sea Ray
Capability:
Brand
Industry:
Auto & Motor Vehicle