Public Art Fund brings dynamic contemporary art to a broad audience across New York City by mounting ambitious free exhibitions of international scope and impact, offering the public powerful experiences with art and the urban environment.
VSA started by creating a brand new logo, typography and stationery. Visual cues were taken both from the city that inspired the organization and the structural nature of so many public art installations. These underlying themes included the orthography of the city grid, and a sense of physical composition and structural components. Bold typography and colors were used to create a contemporary and vibrant brand language, with adaptability to all future exhibitions that PAF showcases.