Mack Trucks Identity

Revitalizing an iconic brand often means bringing greater clarity to assets that have been valued for decades. The new straightforward Mack logo speaks to a history of reliability and stands out in a category filled with artificial chrome badges. The bulldog symbol, drawn from the ornament that’s stood proudly on the hood of every Mack since the 1930s, has his eyes fixed confidently on the road ahead. Now, for perhaps the first time in Mack’s history, the logo and symbols we see in communications are the same we see on the product.

Client:
Mack Trucks
Capability:
Brand
Industry:
Auto & Motor Vehicle