La Vaquita® Cheese Brand Awareness Campaign

Founded in Houston in 1971 and influenced by the traditions passed down from generations of Mexican homestead cheesemakers, La Vaquita quesos and cremas make any meal instantly authentic.  The brand is already a staple in many Hispanic households throughout Texas, but it enlisted VSA’s expertise to develop a communication campaign against a new consumer audience, Millennials. The artisanal manufacturing process, coupled with the authenticity of La Vaquita products is highly appealing to these consumers. La Vaquita launched a website redesign, in-app beaconing, digital display, digital radio and social media efforts—and the brand has already seen significant quarter-over-quarter distribution increase.

Client:
Dairy Farmers of America
Capability:
Digital, Marketing
Industry:
Agriculture, Consumer Packaged Goods, Food & Beverage