Kool-Aid Photobomb App

ka_photobomb_ap_lg@2x

Kool-Aid’s social community was dominated by 18– to 24-year-old males who referenced the brand ironically but didn’t actually buy the product. VSA set out to reach the brand’s actual target audience: moms who put a high value on having fun with their families. We created entertaining and shareable ways to reach those moms and her kids, including creating the Kool-Aid Photobomb app, which allows people to insert the Kool-Aid Man into their own family pictures.

Client:
Kool-Aid
Capability:
Digital
Industry:
Food & Beverage