Kleenex Careboard

To help Kleenex deliver care in a dramatic way, VSA created a Careboard—a 10×20-foot interactive billboard made up of usable Kleenex-brand tissues spelling out encouraging messages for people when they need them most. VSA and Kleenex identified appropriate situations in which the Careboards would pop up, including the celebration of same-sex marriage and in public places during cold and flu season.

Client:
Kleenex
Capability:
Marketing
Industry:
Consumer Packaged Goods