IBM Smarter Planet

ibm_smarterplanet_lg@2x

Smarter Planet is not only IBM’s vision for technology and data worldwide, it’s a business agenda that unites capabilities, employees and go-to-market strategies—a branded platform that conditions the marketplace ahead of the C-suite sale. The design expression of Smarter Planet has influenced ongoing IBM initiatives, including sales and marketing, corporate communications, global Smarter Cities events and the company’s annual report.

Client:
IBM
Capability:
Communications
Industry:
Technology