Hyatt Meeting Planner Campaign

Hyatt needed a cohesive and highly differentiated campaign for their nine distinct brands to build awareness of their best-in-service offerings for meeting and event planners. The strategy led to the key message, “A million details. One unforgettable experience,” driven by the insight that the countless details and the people who manage all of them are what creates a seamless, successful event. The campaign launched with print, digital, social media, sales collateral and email.

Client:
Hyatt
Capability:
Marketing
Industry:
Travel & Hospitality