Fontainebleau Social Marketing

To generate buzz around the property’s 2007 re-launch, VSA created “FB Stage”—an online campaign that captured inspiring user-generated stories from Fontainebleau’s rich 50-year history.

Thousands of users submitted photos and stories from their visits to Fontainebleau. Users could then browse by time and theme to find FB stories that interested them.

Client:
Fontainebleau
Capability:
Marketing
Industry:
Travel & Hospitality