D’Addario Brand Strategy

Daddario_strategy_lg@2x

The goal of moving to a master brand is to create a more connected music world with D’Addario at the center. In this new connected world, D’Addario will not only mean accessories and strings, but will come to stand for something greater than the products it makes. A master brand will give D’Addario the freedom and authority to focus marketing dollars on one story – continually nurturing and growing one brand.

Client:
D'Addario
Capability:
Brand
Industry:
Music & Art