D’Addario Brand Book

VSA’s work with D’Addario began with a summit held in 2012, where the pair worked to identify the essence of the company’s brand. Together, they identified five core values that coalesced in a simple and direct Brand Purpose: Inspiring Performance. In order to communicate these values and the new Brand Purpose to the company at large, VSA was commissioned to create a large, oversized brand book that would be given to every employee.

Client:
D'Addario
Capability:
Brand
Industry:
Music & Art