Crystal Light “Tiny Wins”

CrystalLight_tinyad_lg@2x

Crystal Light had lost its relevance among younger women. VSA put it back on the map with the “Tiny Wins” campaign, which included print advertisement, a website and a social media strategy centered around #tinywins. During Awards Season, we took advantage of the “multi-screen” viewing habits of our audience and executed a social experience that dominated the conversation, despite much larger media spending from competitors.

Client:
Crystal Light
Capability:
Marketing
Industry:
Food & Beverage