Converse Jack Purcell Advertising

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VSA developed The Smiler, a newspaper-style promotion, in order to re-energize Converse’s Jack Purcell brand among retailers and consumers. The lifestyle repositioning included collaboration with one of the most legendary badminton champions of all time, as well as a master plan for a brand collaboration with J.Crew.

Client:
Converse
Capability:
Marketing
Industry:
Fashion