Converse is the original American sneaker, coveted by kids, hipsters, ballers, fashionistas and rock ’n’ roll royalty alike. Now part of the Nike family, Converse and its iconic Chuck Taylor shoe have enjoyed a public and business resurgence in recent years.
(PRODUCT)RED was created as an activist marketing initiative. VSA’s creative direction defined the look and feel for (CONVERSE)RED materials and marketing, one of the first translations of the (PRODUCT)RED activist marketing partnership. The initial ad, featuring hip-hop artist/actor Common, launched a wave of marketing in support of (CONVERSE)RED merchandise.